It’s giving
Velvety, Blurring Finish: It’s Giving boasts a whipped, silky texture that glides effortlessly onto the lips, delivering a soft, blurred matte look in a stunning warm brown terracotta shade. Never drying, never patchy—just pure perfection.
Long-Lasting Comfort: Infused with nourishing oils and hydrating hyaluronic acid, It’s Giving ensures your lips stay soft and moisturized throughout the day, blending style with all-day comfort.
Effortless Wear: Designed to melt seamlessly into your lips, It’s Giving offers a comfortable, long-lasting hold, letting you flaunt its rich terracotta hue without the need for constant touch-ups.
is vegan, cruelty-free, and crafted without micro-plastics, parabens, sulfates, nanoparticles, mineral oil, alcohols, triclosan, or formaldehyde. A clean, skin-loving formula that cares for your lips while delivering a gorgeous warm brown terracotta hue.
Use the precision applicator to outline your lips, then fill in with the flat edge for full, even coverage. Allow the color to set for a soft, flawless matte finish that stays put, whether you’re out for brunch or owning the moment.
It’s Giving is more than a lipstick—it’s a mood. With its warm brown terracotta shade, it’s the perfect blend of earthy elegance and effortless charm, making it your go-to for any occasion.
- Hyaluronic Acid – Deeply hydrates, plumping your lips with long-lasting moisture.
- Squalane – Known for mimicking the skin’s natural oils, it provides deep moisture and anti-aging benefits.
- Shea Butter – Softens and soothes, enhancing comfort with every wear.
- Niacinamide – Brightens and smooths, creating a more even lip tone.
- Panthenol – Adds extra hydration and conditions for supple lips.
It's good
This brown shade is very unique on its own!!
I really love everything about the product, about the brand.
It’s pigmented, smooth, comfortable, can be used as a blush too, non-drying, what else do we need!!
It do feels like I’m using something which is worth the price.
The quality is top notch. The formula is so comfy!!
I really don’t bother about the transfer of these lipsticks but the quality speaks!!
Well done Mrunu and thanks 🙏
We would love to see more variety of shades in the collection and other makeup products too!
it’s good
the colour is so goood!!!!!!!!!!!!!
I love how smoothly it glides on my lips. So smooth and butter texture! Just loved it!
It’s giving
